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Deep-Dive
Discovery
We analyse your product, proposition, target market, competitive landscape, pricing, current creative performance, and customer pain points.
1000+ vetted creators across US, UK, and Europe. The kind of content that doesn't feel like an ad. Because it isn't. It's real people, with specialist ad training, creating content that actually converts.
TRUSTED BY THE WORLD'S LEADING BRANDS
Why UGC Works
It doesn't feel like an ad. Blends into feed. Authentic, relatable, trustworthy.
It performs. Consistently outperforms brand-led content on CTR, engagement, conversion.
It's platform-native. Creators understand what works because they're users first.
It scales. 1000+ creators means volume across markets, demographics, and styles.
Our Creator Network
what we produce
UGC Creator Videos
Authentic, platform-native videos that drive engagement and conversions.
- POV Style: First-person product experience that boosts engagement and CTR
- Testimonial: Real customer stories that build trust and social proof
- Unboxing: Exciting product reveals that capture attention in the first 5 seconds
- Comedy Sketch: Entertaining, shareable content that increases brand recall and virality
- Formats: Short-form (15-30s), long-form (45-90s), platform-specific edits
UGC Creator Static Images
Lifestyle and product shots designed to stop scrolls and increase conversion.
- Examples: Product in daily life, styled flat-lays, influencer lifestyle moments
- Formats: Square (1:1), vertical (4:5, 9:16), optimized for Instagram, TikTok, and eCommerce ads
Comparison Content
Side-by-side product comparisons or “Why I switched” stories that highlight competitive differentiation and drive purchase decisions
Lifestyle Content
Products integrated naturally into daily routines, showcasing real results, benefits, and aspirational use
Testimonial Content
Real experiences from real people that strengthen credibility and social proof
Key Benefits Across All Content Types:
- Platform-native UGC that performs on Meta, TikTok, Pinterest, and YouTube
- Fast turnaround, scalable production for multi-market campaigns
- Matched to your brand, audience, and campaign objectives.
Creator Video vs. Studio Production
Use Creator Video when: You need volume quickly, want authentic content, are testing new angles, or are budget-conscious.
Use Studio Production when: Brand control is essential, premium positioning, complex product demos, or hero content.
Best approach: Mix both. Creators for volume testing, studio for hero assets. Creative diversity, solved.
our process
- Creator Matching. Demographics, style, performance history.
- Brief Development. Product details, do's and don'ts, specs.
- Content Creation. Creators produce in their environment.
- Review & Refinement. We QC everything before delivery.
- Delivery. Platform-ready files.
- Performance Tracking. Double down on what works.
frequently asked questions
How do you find creators?
We've built our network over years. Every creator is vetted for quality, reliability, and performance marketing experience.
What if you don’t have creators for us in your network?
We’ll find them for you. Our sourcing team will match you to creators that are relevant to your brand, and send them your way for approval. We do this upfront, but also throughout the course of our partnership.
Can we approve creators before they shoot?
Yes. We share creator profiles and you approve before any content is produced.
How long does UGC take?
Typically 10-14 business days from brief to delivery.
Do creators use their own equipment?
Yes. That's what makes it authentic. We provide guidance on lighting and setup.
Who owns the content?
You do. Full usage rights in perpetuity unless otherwise specified.
PRICING
Included in all Aura creative plans:
Creator Video
4 credits
Creator Static
2 credits
Motion Graphics
2 credits
Static Design
1 credits
also included
Creator costs and fees
Strategy, briefing, and planning
All post-production (editing, sound, formatting)
Managed testing campaigns and media buyer support
priced separately
Bespoke lifestyle shoots
Bespoke product shoots
Models and location fees
