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Meta Ads that  convert

Performance creative built for Meta's algorithm. High-volume, platform-native content that feeds Advantage+ and ASC campaigns. The kind of ads that make the algorithm work for you, not against you.

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Four ad creative examples, a serum Reels ad, a trainer product ad, a UGC testimonial video and a skincare cream ad, beside ROAS and conversion uplift statistics, with the tagline Creative that wins, performance that scales
TRUSTED BY THE WORLD'S LEADING BRANDS
Mindful chef logoWIld logoHELLO FRESH logomonzo logothe oodie logoSIMBA logoALLSAINTS logoPact coffee logoEmma logoChilly's logoEdgar & Cooper logoVictoria's Secret logoFreddie's Flowers logoPapier logo
Mindful chef logoWIld logoHELLO FRESH logomonzo logothe oodie logoSIMBA logoALLSAINTS logoPact coffee logoEmma logoChilly's logoEdgar & Cooper logoVictoria's Secret logoFreddie's Flowers logoPapier logo
Diagram showing social ad creatives flowing into a Meta icon and out to performance, top ad and creative fatigue dashboards

Why Meta Ads Need Specialist Creative

Meta's algorithm rewards volume and variety. The more creative you test, the faster the algorithm learns what works.

Most brands can't produce enough quality creative to feed the machine. They're stuck with 5-10 ads running until they fatigue, then scrambling for more.

OUR SOLUTION

01

Creative Strategy
for Meta

Ad concepts designed for Meta's environment. Feed, Stories, Reels. We know what stops thumbs.

02

High-Volume
Production

Dozens of variations from every concept. Feed the algorithm what it needs.

03

Platform-Native
Formats

Feed ads (1:1, 4:5), Stories and Reels (9:16), carousel ads, collection ads.

04

UGC That
Converts

1000+ creators producing authentic content that blends into feed.

05

Testing
Framework

Structured testing to find winners fast.

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Our Process for Meta Ads

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RESULTS ON META

126+ ads created ↗

Client success

Mindful Chef

15%

reduction in CPA

2X

profitable ad spend

300+ unique assets ↗

Client success

Tonies®

2.5X

profitable ad spend

1.8X

sales volume

Results in 6 months ↗

Client success

Bella & Duke

50%

reduction in CAC

3X

profitable ad spend

Who This Is For

  1. Meta Ads creative from Aura is right for you if:
    • You're spending £50k+/month on Meta
    • You're running Advantage+ or ASC campaigns
    • Your creative is fatiguing faster than you can replace it
    • You want to test more concepts but don't have production capacity
    • You need a partner who understands Meta's algorithm, not just "good creative"
Collage of Bother brand social content: a man twirling pasta in a kitchen, a woman with a Bother delivery box, and a fridge stocked with Press juice and other groceries

related services

frequently asked questions

How many ads do you produce per month?

We recommend ad volumes based on your monthly media spend, but usually we recommend testing a minimum of 80 ads per month for Meta alone.

We manage testing campaigns. For full account management, we work with our sister agency Bark who are Meta-certified.

Advantage+ is Meta’s suite of AI-powered campaign features that automate targeting, placements, and optimisation. Advantage+ Shopping Campaigns (ASC) are a specific campaign type within that suite, designed for ecommerce brands to drive online sales using broad targeting and machine learning.

In short: ASC is one type of Advantage+ campaign, built specifically for ecommerce. Both rely heavily on strong, high-volume creative to perform well.

Bi-weekly sprints on retainer. 7-14 days for most projects. Rush turnaround available.

Yes. Meta Ads includes Facebook and Instagram. We produce for both.