We are Aura

Purple line
A specialist performance creative agency that helps scale-up brands produce and test ad creative at the speed of light.

We’re part of the Consumed Group

In 2026, Aura and Bark officially merged to form the Consumed Group.

Why we did it:
We kept seeing the same problem. Brands would come to us with great creative, but their media agency wasn't testing it properly. Or they'd have a brilliant media team, but the creative couldn't keep up. Creative and media were working in silos, and growth was suffering.
So we fixed it.

What we're building:
The #1 growth partner for DTC brands globally. One group, two specialist agencies, complete coverage across strategy, creative, paid media, and data.
Performance without creative is just media buying. Creative without performance is just content. The magic happens in the overlap.

Creativity = differentiation

We exist to help brands uncover what truly sets them apart from the rest. We believe that the key to a brand's success lies solely in their ability to think differently and challenge the status quo. We’re here to drive creative experimentation and uncover the most efficient way to scale your brand on paid social.

35+
Team members globally
1BN+
Global video views
$100m
Annual client ad spend
3,000
Ads produced monthly
WORKING WITH BARK

Great creative needs great distribution

That's where Bark comes in!

Bark is our sister agency. The UK's only independent agency certified by Meta for paid media strategy, data and creative. They add full-funnel paid media management, paid search, and advanced data science. Attribution modelling, LTV analysis, forecasting. The measurement and media strategy that turns great creative into predictable growth.

For brands who want creative and media working as one team, we offer complete growth solutions.

Freedom to create

Purple line

At the core of our culture, we believe that creative people require autonomy and trust to have and develop their best ideas. We’ve brought together the brightest minds in creative and performance marketing, and given them a curated incubator to enable them to create their best work.

The team

Purple line
Ryan Walton
Ryan Walton
Founder & CEO
Emily Rees
Emily Rees
Chief Operating Officer
Amy Humphreys
Amy Humphreys
Creative Operations Manager
Wiktoria Kotrys
Wiktoria Kotrys
Business Operations Coordinator
Kristine Danne
Kristine Danne
Creator Coordinator
Matthew Price
Matthew Price
Senior Creative
Nicky Oosthuizen
Nicky Oosthuizen
Designer
Simmi Visser
Simmi Visser
Designer
Lightblue shape

Careers

Join our award-winning team who are on a mission to scale creativity. If you’re looking for your next challenge or want to nurture your creative talents, and want to help Aura achieve it’s mission, apply now!

Unleash your performance team

Discover the new way to power-up your ad account.
Book a call
Wild adAdWild ad
Wild adAdWild ad
Wild adHand with a toy
Wild adWild ad