Find your WINNERS FAST

Scalable creative testing & powerful insights, designed to help you test more and learn faster

The Problem

Most brands that launch hundreds of ads per month, struggle to give every ad the same testing environment to drive meaningful learnings.

Without the right testing environment, it's impossible to understand why your ads are working (or not) and your win rate will stay low.

OUR APPROACH

01

Build the system

Brand-Adapted
Approach

We've created a robust testing approach, which we adapt to your brand.

02

Test at scale

High-Volume
Testing

That enables us to test a high volume of creative.

03

Learn what wins

Understand
What Works

And actually understand what's working & why.

04

The outcome

Improve Your
Win Rate

A consistent flow of creative insights that improves your win rate over time.

our testing framework

Step 01

Bespoke
Benchmarking

We build bespoke performance benchmarks for your brand to ensure we align on what winners look like. This usually includes an agreed upon spend threshold and CAC target, as well as target CTR and hook rate.

Step 02

Testing Campaign
Creation

We'll build out our own testing campaign in your ad account, in line with our recommended testing approach. We work closely with growth teams & partner agencies to ensure alignment.

Step 03

Bulk Ad
Launching

We'll launch ads into our testing campaign, using our bulk ad launching tools, enabling us to deploy creative into the account fast & at scale.

Step 04

Performance
Scoring

We focus on our hero metrics; spend & CAC to understand the success rate of our creative. We track softer metrics like engagement rate, hook rate, hold rate, CPC and CTR to understand where we might have iteration opportunities.

Step 05

Insights
Reports

We deliver in-depth monthly insights reports that give you a clear understanding of what creative has worked and why, and most importantly what we'll do next to ensure that we capitalise on performance. We use AI-powered tools like Motion to enable us to tag, categorise and understand our ads in the most meaningful way.

what you get

Managed Testing Campaigns. We set up and manage testing on your behalf.
Weekly Performance Reviews. What's winning, what's dying, what to do next.
Monthly Insights Reports. Top performers and why they work, concepts to kill or iterate, testing roadmap, strategic recommendations.
Reporting Platform Access. Real-time creative performance data.

KEY METRICS MEASURED

All Ads: CPA/CAC, ROAS/POAS, CTR, CPM, spend velocity, fatigue indicators.
For videos: Hook rate, hold rate, engagement rate, sound-on vs. sound-off.
For statics: Stop-scroll rate, engagement quality, performance by placement.

see OUR CREATIVE OPERATING SYSTEM

Mindful Chef

Find out how we delivered a 15% reduction to CPA and 2x increase in profitable ad spend for Mindful Chef, a leading provider of healthy recipe boxes in the UK.

Read Success Story

related services

frequently asked questions

How quickly can you identify winners?

Usually within 7-14 days, depending on your budget and CAC. Our framework is designed for speed.

Do you manage the ad account?

We manage the testing campaigns. For full account management, we work with our sister agency Bark.

What platforms do you FOCUS on?

Meta is our primary channel, as this tends to be where the majority of our clients' conversion activity sits. TikTok, Pinterest & YouTube are available too.

How much budget is needed for testing?

We recommend 10-15% of your media spend per channel. We'll advise on the right level for your situation.

Do we get access to the data?

Yes. We share full insights reports on a monthly basis. You'll also have guest access to our creative reporting platform.

Find your WINNERS FAST

The Problem

OUR APPROACH

Brand-AdaptedApproach

High-VolumeTesting

UnderstandWhat Works

Improve YourWin Rate