the problem you're facing
As a growth marketer, getting the volume, quality and diversity of creative you need to scale on Meta is your biggest bugbear.
CREATIVE VOLUME
You struggle to produce the volume of ad creative required to scale performance. Growth plateaus as internal teams struggle to keep up with the volume demands.
Middle block (highlighted, as per current design):
Middle block (highlighted, as per current design):
creative QUALITY
Meta has shifted to prioritising creative diversity following their Andromeda update. Your ad account needs a visually and conceptually diverse range of ads to succeed. Resourcing this at scale is difficult and expensive.
creativity ACTIVITY
Producing a high volume of ad creative usually comes at the expense of quality. You're constantly juggling long approval processes with your brand team, which creates bottlenecks.
The challenge of in-housing
Most scale-up brands eventually consider building their creative team in-house. But oftentimes it comes at a huge resource cost to your business. We offer an alternative.
In-House
Aura Ads
Creative capabilities
Focus
Split across varying channels & priorities
Laser focused on paid social
Setup time
3-6 months
2-3 weeks
Cost
$200k+ annually
Flexible plans starting at $10k per month
Hidden costs
Recruitments fees, tax & benefits, equipment & software, training
None
Management time
High
Minimal
Expertise
Generalised & siloed
Specialized & over $500m in visible spend
Flexibility
Fixed long term cost
Flexible monthly plans
Our Creative OS
We've spent the past six years building a specialist creative operating system, that has powered over $500m in ad spend across over 100 different DTC brands. Here's what we've built…
Robust creative strategy frameworks built for multiple verticals
A highly specialised direct response creative team across video and static formats
Workflows to execute complex ad types like street interviews, podcast style and many more
A hand-picked creator network, sourced to match any brand to their perfect creator
Clear creative testing frameworks and bulk-launch tools to support testing at scale
Meaningful insights that drive performance-based iteration
The result is a scalable creative system that…
Finds a high volume of winners consistently
Solves for creative diversity
Delivers creative that both brand and performance teams love
The services we offer
Creative strategy
Strategic ad concepts informed by $500m+ in analysed ad spend. Not guesswork. Not copying competitors.
Ad production
In-house studio delivering brand-led shoots, motion graphics, and design assets. Fast.
UGC & creator sourcing
1000+ creators across US, UK & Europe. Handpicked by our interal sourcing team. Curated to produce authentic content that converts'
Creative testing & insights
Proprietary testing framework to quickly find winners. Deep insights that drive meaningful learnings.
Localisation
We’ve built a network of 1000+ creators across the US, UK and Europe, to enable us to effectively produce authentic CGC at scale.
OUR IMPACT
This approach works.
15%
Reduction in CPA for Mindful Chef (in 3 months)
2.5x
Increase in profitable ad spend for Tonies (best Q4 ever)
50%
reduction in CAC for Bella & Duke (in 6 months)
10x
increase in profitable ad spend for Bark
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