Stop guessing. Start with strategy.

Most brands jump straight to production. They copy competitors. They follow trends. They hope something works. We do it differently.

The Problem

Most brands & agencies spend their time copying competitor ads, rather than truly thinking about what gives them a compeitive edge and how to best communicate to their target audience.

We think differently. Bigger swings. New ideas. Every idea rooted in strategic rationale.

No strategy means:

Generic ads that blend in
No clear angle on what makes you different
Testing without direction
Low hit rate & wasted money

Our Approach

1. Deep-Dive Discovery We analyse your product, proposition, target market, competitive landscape, pricing, current creative performance, and customer pain points.

2. Strategic Framework We define the value propositions worth testing, audience angles, messaging pillars, and creative formats. Then we prioritise.

3. Concept Development We develop curated ad concepts across problem-solution frameworks, social proof, product demos, urgency hooks, lifestyle content, and founder stories.

4. Creative Briefs Every concept gets a detailed brief. Strategic objective, target audience, key message, format recommendations, success metrics.

What Makes Us Different

Data-informed. $500m+ in analysed ad spend. We know what works because we've tested everything.

Platform-native. We design for the platform, not just the brand. What works on TikTok doesn't work on Meta.

Testing-led. We don't pick one angle and commit. We build a portfolio to test, learn, and scale.

what you get

Strategic creative framework document (so everyone's aligned)
10-20 curated ad concepts per sprint (not filler, actual ideas worth testing)
Detailed creative briefs for production
Testing roadmap and prioritisation
Monthly strategy refresh based on performance data

who is this for?

This is for you if:

You're producing creative but hit rate is low
You've plateaued and need fresh angles
You're entering a new market or launching a new product
You want to move beyond copying competitors

Aura's strategy shifted our entire approach. We went from throwing spaghetti at the wall to knowing exactly what angles to test and why.

Marketing Director

Client Name

frequently asked questions

How long does a creative brief take?

For most clients we create new briefs every two weeks, in line with our creative sprints.

What's included in a creative brief?

Strategic objective, target audience, key message, hook copy and visuals, format recommendations, reference examples, creator selection.

Do you work with our existing brand guidelines?

Yes. We stay true to your brand while pushing creative boundaries.

How often do you refresh strategy?

We optimise our creative roadmap on a monthly basis , and aim to review the overall strategy on a quarterly basis. Think smaller tactical changes monthly, big swings and category insights quarterly.

Can we request specific ad concepts?

Absolutely. We blend your ideas with our data-informed recommendations.

Ready for strategic creative?

Book a consultation