Pinterest Ads that inspire action
High-intent creative for high-intent users. Beautiful, shoppable content that Pinterest users save, click, and buy.
Why Pinterest Is Different
Pinterest users are planners. They're actively searching for ideas, products, and inspiration. Intent is built in.
The opportunity:
Creative that meets users in planning mode drives serious conversion. Pinterest users are 7x more likely to say it's the most influential platform for purchase decisions.
Our approach:
Beautiful, aspirational content that fits naturally into Pinterest's visual discovery environment.
What We Do
Pinterest-Native Creative.
Vertical formats, lifestyle imagery, aspirational content.
Shoppable Content.
Product pins, collection ads, shopping campaigns.
Seasonal Alignment.
Pinterest users plan ahead. We align with seasonal moments and trending searches.
High-Quality Imagery.
Pinterest rewards beautiful visuals. We deliver.
Our Process for Pinterest Ads
1. Understand your Pinterest audience
What are they searching for? What boards are they saving to?
2. Plan around seasonality
Pinterest users plan 2-3 months ahead. We get your content ready early.
3. Produce beautiful, shoppable content
Lifestyle imagery, product shots, inspirational content.
4. Optimise for Pinterest SEO
Keywords, descriptions, and formats that Pinterest rewards.
5. Test and refine
See what's getting saved and clicked. Do more of it.
Who This Is For
Pinterest Ads creative from Aura is right for you if:
- You're in a visual category (fashion, home, beauty, food)
- You want to reach users earlier in the purchase journey
- You have beautiful products but aren't capitalising on Pinterest
- You're looking for a channel beyond Meta and TikTok
frequently asked questions
Is Pinterest worth it for ecommerce?
For visual categories, absolutely. Pinterest users have high purchase intent and the platform is less competitive than Meta.
What formats work best on Pinterest?
Vertical pins (2:3), idea pins, and shopping pins. We produce all formats.
How is Pinterest different from Instagram?
Pinterest is a search and discovery platform. Users are actively looking for ideas. Instagram is more passive scrolling.
Do you manage Pinterest ad accounts?
We manage testing. For full account management, we work with our sister agency Bark.
Ready to grow on Pinterest?
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